We design experiences that blur the line between fashion, technology, and emotion.
A design-tech studio at the intersection of creative direction, artificial intelligence, and digital innovation.
Founded by Riccardo Piazzai, an architect and creative technologist working at BIG – Bjarke Ingels Group, our team brings together designers, developers, and storytellers who believe technology should amplify beauty, not replace it.
We design with instinct and intelligence
AI as a creative engine, not a gimmick
Making technology feel natural and personal
To reinvent the shopping experience — making it emotional, intelligent, and personal.
Upload a photo. Watch AI do the rest. We make virtual try-ons feel real, intuitive, and beautiful — bridging creativity, technology, and self-expression.
OWN gives brands the freedom to showcase their products in entirely new ways — creating digital experiences that elevate storytelling, reduce returns, and build deeper emotional connections.
We believe smarter decisions create a better future. By helping users visualize before they buy, OWN promotes mindful consumption and a more sustainable fashion ecosystem.
We're building the next generation of e-commerce — where AI, design, and storytelling turn every interaction into an experience worth remembering.
At OWN, we're not redefining shopping — we're reimagining what it feels like to belong to a brand.
By merging creative design, artificial intelligence, and digital craft, we're building experiences that make technology feel human and fashion feel alive.
This is not about algorithms — it's about expression.
This is OWN.
Whether you're a brand looking to innovate or a customer seeking the perfect fit, we're here to help.