Privacy Policy

Last updated: October 13, 2025

1. Introduction

OWN, operated by Piazzai Studio ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered virtual try-on service.

2. Information We Collect

Personal Information

  • Name and email address
  • Account credentials
  • Payment information (processed securely through Stripe)
  • Profile information for brand accounts

Photos and Images

  • Photos you upload for virtual try-on
  • Generated AI images
  • Product images uploaded by brands

Usage Data

  • Device information and IP address
  • Browser type and version
  • Pages visited and time spent
  • Interaction with features

3. How We Use Your Information

  • To provide and maintain the virtual try-on service
  • To process your photos using AI technology
  • To manage your account and subscriptions
  • To process payments and prevent fraud
  • To improve our service and develop new features
  • To communicate with you about updates and offers
  • To comply with legal obligations

4. AI and Image Processing

When you upload a photo for virtual try-on, we use artificial intelligence to process your image and generate a visualization of how products look on you. Your photos are:

  • Processed securely using Google's Gemini AI
  • Stored temporarily for the duration of your session
  • Not used to train AI models without your explicit consent
  • Not shared with third parties except as necessary to provide the service
  • Deleted according to our data retention policy

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Supabase (database), Vercel (hosting), Stripe (payments), Google (AI processing)
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights
  • With Your Consent: When you explicitly agree to share information

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure.

7. Data Retention

  • Account information: Retained while your account is active
  • Uploaded photos: Stored temporarily and deleted after 30 days
  • Generated images: Stored for 90 days unless deleted earlier
  • Transaction records: Retained for 7 years for legal compliance

8. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at info@own-app.com

9. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience. You can control cookies through your browser settings. Essential cookies are necessary for the service to function.

10. Children's Privacy

Our service is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through the service. Your continued use after changes constitutes acceptance.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

Email: info@own-app.com

Data Protection Officer: Riccardo Piazzai